By Geof Cox, Chuck Dufault, Walt Hopkins
50 actions For reaching swap an entire consultant outlining the method of accepting switch, display the necessity for switch, lowering clash, enhancing communique talents and extra. education goal advance inventive considering supply new approached to challenge fixing strengthen techniques to difficulties that may not reply to conventional problem-solving tools actions hide challenge research considering approach discovering strategies Implementation of artistic problem-solving tools
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Our natural tendency as humans is to be influenced by irrelevant aspects of our choice environments. This leads us into choices that are less than rationaL But our collective intelligence, in the form of democratic decisions about what Thaler and Sunstein (2008) term "choice architectures;' could help us to design environments that serve the public good and that result in more rational actions on our part. Suggestions for Further Readings Ariely, D. (2008). Predictably irrational. New York: HarperCollins.
Perhaps even more important than these practical implications, however, is the nature of the relation between rationality and personal autonomy. Being rational means being unaffected by contextual factors that we deem irrelevant to the decision. If these contextual factors come to affect our decision, then it means that we lose personal autonomy to Decision Making 47 those who control those very factors. We give up our thinking to those who manipulate our environments, and we let our actions be determined by those who can create the stimuli that best trigger our shallow automatic processing tendencies.
Imagine you prefer gamble A to gamble B in a direct comparison, but price gamble A at $4 and gamble B at $5. Imagine that I give you-free of charge-A and B. Now that seems nice. Decision Making 39 But, as in our previous money pump example, what comes next is not so nice. 25 (you will sell, because you value it at only $4). Then I will give you A and take B (you will agree to exchange, because you prefer A to B in a direct comparison). 75 (you will buy it because you think it is worth $5). 25. 50 and we are back where we started-and could do the whole sequence over and over again ifyou really had those preferences.