Analogous and Digital by Otl Aicher

By Otl Aicher

Otl Aicher (1922-1991) used to be a very good character in sleek layout, he used to be a co-founder of the mythical Hochschule für Gestaltung (HfG), the Ulm institution of layout, Germany. His works because the fifties of the final century within the box of company layout and his pictograms for the 1972 summer season Olympics in Munich are significant achievements within the visible communique of our occasions. An vital section of Aicher's Read more...


Otl Aicher used to be a superb character in glossy layout. His paintings is anchored in a "philosophy of creating" encouraged e.g. by way of Ockham, Kant or Wittgenstein, a philosophy fascinated by the Read more...

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Our mistakes are the prerequisites of our changes. we have to learn to understand that we are beings that live from our artefacts, and from what we do with them. we are part of the artefacts to the extent that they are part of us. the mind is not in the intellect, but in physicality, in its realization as acting and making. the mind is not in the general, but in what is concrete and made. thinking serves insight, serves perception. thinking about thinking reaches another dimension, makes meaning accessible.

In one position a man scarcely had room to stand, in the other he looked lost. both corners, the near one and the far one, were so arranged in terms of height that they seemed the same from the peephole. this very quickly turned me against adalbert ames. if he had arranged the experiment in such a way that you could look through two holes with two eyes, with the help of parallax, the difference in depth of focus, you would have seen immediately that the room was distorted. or if he had permitted the eye to observe not just from one point only, but with a slight movement to and fro, then again you would have seen the distortion immediately.

43 it is known that the process of seeing goes right through to the rear lobe of the brain, to the part that makes us see stars if we fall on the back of our head. this means that the process of seeing runs through the whole brain to its rear section. in this way the brain as a whole is activated. and now brain medicine asserts that the brain is not only involved in seeing, but that the brain is an organ of picture manufacture and processing. it is stocked with pictures because it sees and judges in pictures, the brain compares pictures.

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