By Luger, Stubblefield
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Additional resources for Artificial Intelligence. Structures and Strategies for Complex Problem Solving
They struggle to understand why the processes that they learned in school are so different from those in the real world. Very, very few people could appreciate the bubble. That’s the nature of bubbles—they’re mass delusions. —Warren Buffett They are more aware of social technologies than the ﬁrst two generations. They are often found on Twitter, Facebook, and Pinterest. They are pushing for companies to open up ﬁrewalls to enable access to social networks. This generation are the early adopters of mobile devices.
My supply chain planners used to work for NASA. They are scary smart. They say market sensing in supply chain management is tougher than what they did at NASA. indd 36 06/12/12 2:34 PM WHY BRICKS MATTER ◂ 37 Fourth Shift in the Supply Chain Process: Building the Adaptive Supply Chain. Becoming Demand Driven In the adaptive supply chain, the processes ﬁrst sense and then shape demand based on revenue management practices. This is sometimes termed a demand-driven supply chain. Demand shaping includes the active processes of new product launch, price management, trade promotion management, marketing and advertising, and incenting sales against revenue management processes.
All commodities are going up at the same time. —Vice President and CIO, Fortune 500 Food Manufacturer The future of a supply chain lies in the deﬁnition of these outside-in processes. It will drive new business models. Just as Amazon, Apple, Dell, and Walmart used supply chain management to deﬁne new business models of the past, new leaders will seize these shifts to power innovation. The ability to sense and shape while listening and learning will deﬁne the supply chain of the future. Supply chain leaders are currently ushering in the era of big data, predictive analytics, and learning systems.