Business Analytics for Managers: Taking Business by Gert H. N. Laursen, Jesper Thorlund

By Gert H. N. Laursen, Jesper Thorlund

World-class counsel for supplying the proper selection aid to the precise humans on the correct timeA very important blueprint for agencies that are looking to thrive within the aggressive fray, enterprise Analytics for Managers provides a sustainable company analytics (BA) version targeting the interplay of IT expertise, procedure, company tactics, and a huge spectrum of human abilities and organizational circumstances.Proven suggestions on constructing a knowledge strategyTips for assisting your company's skill to innovate sooner or later through the use of analyticsAn realizing of BA as a holistic details self-discipline with hyperlinks in your business's strategyPractical insights for making plans and imposing BAHow to exploit info as a strategic assetWhy BA is the subsequent stepping-stone for corporations within the info age todayDiscussion on BA's ever-increasing roleFilled with examples and forward-thinking assistance from popular BA leaders Gert Laursen and Jesper Thorlund, enterprise Analytics for Managers deals robust thoughts for making more and more complicated use of data that allows you to continue to exist any marketplace stipulations.

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Extra info for Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley and SAS Business Series)

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5 Information as a Strategic Resource technical solutions and more about people competencies that are required in the strategy development process. In some cases, this may mean that the enterprise needs to ensure it has staff with both strategic and information knowledge represented at the top management level. This is not an altogether surprising conclusion, considering that we live in the age of information. com, which sells books via the Internet. Here information is saved about the individual customer’s purchases and requests, and these are then processed, with the result that customers are subsequently greeted with offers that are relevant and of service to them.

1 shows an outline of the four scenarios. The way we describe the link between strategy and BA will also constitute the basis of the rest of this chapter. ’’ Companies that are separated in their strategy, without data or with limited data distributed over a large number of source systems, are typically unable to make a link between corporate strategy and BA. In these companies, data is not used for decision making at a strategic level. Instead, data is used in connection with ad hoc retrieval for the answering of concrete questions along the way, but without any link to business strategy.

If we imagine that we are a supermarket and the only electronic information we have is which products are sold together, we can prepare analyses based only on a product perspective, assuming we are working only with data warehouse information. This is why so many retail stores offer customer loyalty cards; it gives the business a possibility of carrying out analyses across several purchases in several stores linked via a customer code, which effectively makes the analysis customer oriented. With an analytical base table, an obvious first exercise will be to perform a value-based segmentation.

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