Business Orchestration: Strategic Leadership in the Era of by Johan Wallin

By Johan Wallin

Electronic convergence is redefining industries, and placing details, wisdom and collaboration on the center of strategic management and administration. within the face of such swap it really is these leaders who can ‘orchestrate’ a fancy community of staff, clients and providers in one ongoing studying adventure that might prevail. Exploring 4 studying roles for purchasers (information acquirer; explorer; performer; inventor) and orchestrators (conductor; architect; auctioneer; promoter), enterprise Orchestration offers a strategic view of the way to harness electronic convergence via mobilizing and integrating the assets of alternative businesses to create company price.

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35 36 B U S I N E S S O R C H E S T R AT I O N These networks combined with new technologies provide individuals with many more options for learning and entertainment. We have hundreds of satellite channels, and access to billions of Internet pages. This possibility to learn more effectively also means that we get bored faster. As we have got used to one thing we suddenly become aware of new things, and our interest shifts. The human being is a curious creature. Ultimately our curiosity drives technology development.

This part of the offering can be called the people or the relationship dimension. The distinction between the service and the relationship dimension is that the former focuses on the actual service activity, whereas the latter is more occupied with the maintenance of a longer term personal relationship. This relationship then entails the carrying out of the service activity in a confident and trusted atmosphere. The value-creating potential along each axis of the offering depends on the value-creating process of the customer.

The argument is that digital convergence and enhanced possibilities to use information technology to flexibly reconfigure resources and capabilities open up more possibilities for successful orchestration. CHAPTER 2 FOCUS ON LEARN I NG A t the 1968 Olympic Games in Mexico City the sport of high-jumping event was won by Dick Fosbury, an American who revolutionized the sport by introducing the ‘Fosbury Flop’. For decades, the method that virtually all high jumpers used was the straddle method of jumping.

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