But Wait ... There's More! by Remy Stern

By Remy Stern

Even if it used to be a Ginsu knife, George Foreman Grill, Tony Robbins' motivational booklet, kitchen machine by way of Ron Popeil, or any of the numerous different well-known items which have been advertised on infomercials through the years, admit it: you or anyone you recognize has got one — and you're now not on my own. final yr, one out of each 3 american citizens picked up the telephone and ordered a product from a tv infomercial or domestic procuring community, and in yet Wait . . . There's extra! journalist (and infomercial addict) Remy Stern bargains a full of life, behind-the-scenes exploration of this huge, immense enterprise — one who markets the world's so much outrageous items utilizing the main outrageous tactics.

Don't permit the kitschy external idiot you: at the back of the laughable demonstrations, goofy grins, and tacky discussion lies an higher than the movie and tune industries mixed. the 1st ebook of its variety, yet Wait . . . There's extra! exposes the never-before-told tale of the infomercial and residential buying phenomenon in all its over the top glory and its meteoric upward thrust to turn into essentially the most ecocnomic companies in America.

Along the best way, Stern info the background at the back of the vintage items and introduces readers to a couple of the main well-known (and notorious) pitchmen and personalities within the company, together with Tony Robbins, Billy Mays, Ron Popeil, Tony Little, Suzanne Somers, Kevin Trudeau, and Joe Francis. He additionally offers an in-depth examine the company in the back of the digital camera — the canny revenues options, smart mental instruments, and sometimes questionable strategies agents have used to get us to open up our wallets and spend, spend, spend.

Stern's eye-opening account additionally bargains a penetrating examine how late-night tv conquered the yankee client and gives perception into sleek American tradition: our rampant consumerism, our wish for immediate riches, and our collective dream of ideal abs, unblemished pores and skin, and glowing white tooth. either a compelling enterprise tale and a completely exciting piece of investigative journalism (with a slightly of muckraking and social satire), yet Wait . . . There's extra! will make sure that you by no means examine these too-good-to-be-true offers an identical approach back.

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Topical or oral antibiotics may be prescribed. As sensation returns to the cold areas, they may be painful. Do not let your cat excessively groom those areas or chew on them. qxp 10/29/07 3:41 PM Page 22 22 • CAT OWNER’S HOME VETERINARY HANDBOOK Dehydration Dehydration occurs when your cat loses body fluids faster than he can replace them. Usually it involves loss of both water and electrolytes (which are minerals such as sodium, chloride, and potassium). If the cat is ill, dehydration may be due to an inadequate fluid intake.

Wrapping the cat in a towel or blanket may help keep him quiet and out of harm during the seizure. Contact Poisons If your cat has a poisonous substance on his skin or coat, flush the area with large amounts of lukewarm water for 30 minutes. Wearing gloves, give the cat a complete bath in lukewarm, not cold, water, as described on page 124. Even if the substance is not irritating the skin, it must be removed. Otherwise, the cat will likely lick it off and swallow it. Soak gasoline and oil stains with mineral or vegetable oil (do not use paint thinner or turpentine).

Bandage loosely. If you see signs of obvious burns, such as blistering, you need to contact your veterinarian. Along with burns, some of these substances can cause toxicity. Cats should not be allowed to groom near burned areas of skin. It may be necessary to have the cat wear an Elizabethan collar or a BiteNot collar (see page 7) to prevent grooming. Alternatively, if the area is small, it can be bandaged to keep the cat from licking it. ) Cold Exposure HYPOTHERMIA (LOW BODY TEMPERATURE) Prolonged exposure to cold results in a drop in body temperature.

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