Creative Problem Solving for Managers by Tony Proctor

By Tony Proctor

This up to date textual content presents a full of life advent to the fundamental talents of artistic challenge fixing. utilizing wide case-studies and examples from quite a lot of company events, it explores quite a lot of problem-solving theories and methods, illustrating how those can be utilized to resolve quite a number administration difficulties. completely revised and redesigned, this new version keeps the obtainable and inventive method of challenge fixing talents of the 1st version. Contents comprise: blocks to creativity and the way to beat them key innovations together with lateral considering, morphological research and synectics computer-assisted challenge fixing elevated insurance of team challenge fixing concepts and paradigm shift. As creativity is more and more famous as a key ability for winning managers, this booklet can be welcomed as a accomplished advent for college kids and training managers alike.

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Firms such as Rolex, Patek Philippe, Jaeger, Breguet and Blancpain were world renowned for their ability to produce desirable watches of such a quality that only the better off people could afford to own them. A major breakthrough in technology, however, enabled the Swiss industry to invent the quartz movement which made it possible for accurate watches to be mass produced by anyone. The Swiss industry did not use the invention for fear that it would kill its existing market. However, watchmakers in the Far East grasped the quartz movement, and in a single year the sales of Swiss watches dropped by 25 per cent.

An over regard for logical thinking can also create a barrier to creative thinking. Some times we have to take steps into the dark, as it were, based upon hunch or intuition. We may have a feeling that what we are doing is the best course of action even though we cannot justify it in a traditionally logical way to ourselves. Perhaps the logical justification only becomes apparent post facto—we can see with hindsight that what we did was the right thing to do. Somehow we cannot perceive beforehand the logical justification—we have a perceptual block.

To what extent would you agree or disagree with this statement. Explain. ’ How transferable is this notion to the domain of creative problem solving? Discuss. : • • • • • watching a magician at work; going to the theatre or cinema; family outings; visits to junk yards; mixing with or talking with different people—perhaps people whose value systems are different from your own; BLOCKS TO CREATIVITY • • • • • • • • • daydreaming to a sound effects record; free association to music; browsing around flea markets; scanning old science magazines; reading historical accounts; reading wants ads; indulging in or watching sports; studying new subjects through introductory level books; following the news—in the newspapers and television.

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