By Rao Bhamidimarri, Ailin Liu
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Additional resources for Engineering and Enterprise : Inspiring Innovation
The large-scale of technology always entails the cooperation of a great many different stakeholders and actors and for that reason also a great many different interests and value laden perspectives. And these need to ﬁnd common ground and orientation in order to be implemented. A technology often can only be effective if these different interests and values are coordinated, if they open up and listen to each other. We move through time as a society, just like we move in language, by means of grammar.
But there is yet another layer in intercultural management: (2) Participation in the institutionalization of a particular business culture at the interface of different values. We can also call this: world making. We may take the craft shop in Surinam as an example once more. The students succeeded in creating a more egalitarian business culture with a transparent tracking system by means of an excel sheet, and by means of many meetings, in order to build trust. This already involves the two values of egalitarianism and trust between members of different families in a situation where in principle family is all.
We feel lost, because it seems that nothing works in this new situation as it worked before. A new imperative makes itself felt and needs articulation at the front of the future. It’s really new. It wasn’t there before. It is not just new to you or me individually, but new to all of us. We don’t even have the words for it. We use some familiar names maybe, but we have to adapt them to the new situation in order to express the new element. Environmentalism is such a word. The word “environment” already existed for a long time.