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Extra info for Entrepreneur - December 2010
P erhaps the greatestt hesitancy aboutt social media, the one that prevents manyy companies from embracing it, is the fear thatt the technology y will morph overnight—that a new w Twitter will take off, or Facebook will be abandoned for something new. Aaron Strout, CMO off Powered, a social media agency y in Austin, Texas, says the general outline off social media has been drawn butt thatt social media will develop a more open architecture. Instead off having your proﬁle locked into Facebook, an open system would actt more like e-mail, where users own their proﬁles in the wayy they y own their e-mail addresses and can use them in whatever networks they y choose.
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It’s smarter than that. Learn more about the 2011 Lincoln MKZ Hybrid, the most fuel-efficient luxury car in America, at worldmags technology Analyze y this UNDER NEW MANAGEMENT CAN’T CAN’T B Omniture,, a website analytics y tool,, has legions g off fans who use it to understand user behavior metrics and site stats. p y also have a lot off companies But its cost and complexity evaluating free alternatives. —ERICKA CHICKOWSKI LIVE WITH IT LIVE WITHOUT IT ERIC FULWILER, PARTNER, ZAC DIGITAL AGENCY, A DIGITAL MARKETING AND STRATEGY FIRM IN NEW YORK CITY RANDY PAYNTER, CEO, CARE2, AN ONLINE CAUSE MARKETING FIRM IN REDWOOD CITY, CALIF.