Fool-Proof Marketing: 15 Winning Methods for Selling Any by Robert W. Bly

By Robert W. Bly

Make your small business Thrive in Any EconomyFrom bestselling writer Bob Bly, this easy-to-read, hands-on consultant deals fifteen tools for maximizing company functionality in any economy.Depression and recession are genuine fears for companies, yet each has its ups and downs whatever the economic system. In reaction, Fool-Proof advertising provides confirmed strategies for reversing any revenues decline and constructing business-generating rules for maintaining momentum while enterprise is good.Fool-Proof advertising deals hands-on recommendation, including:Personal techniques, from harnessing confident idea to gearing up for large motion, discovering time for advertising and marketing in the course of a growth, and maximizing downtimeTime-tested advertising and marketing recommendations for locating new shoppers and producing new leads, orders, and salesProven company thoughts for slicing expenses, enhancing potency, and adapting your working techniques to the present company climateThe most modern customer support developments and strategies for construction buyer loyalty, expanding shopper retention, and maximizing lifetime purchaser valueWith Bob Bly's easy and powerful advertising ideas, you will find new resources of profit, minimize charges, enhance your customer support, and create better relationships together with your consumers. no matter if your online business is at present heading in the right direction, you will discover inventive how one can streamline your company and get ready for unforeseen difficulties. do not simply watch what you are promoting dwindle--make your company more suitable via those confirmed suggestions for taking advantage of your advertising greenback.

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She reports, “I wandered the shores of southern California thinking about nothing in particular. The result? ” Donna’s conclusion? “Trust your mind when it calls for a break,” she advises. ” By taking a break, you’ll be able to recharge your energy levels and gain perspective on your work, and when you return, you’ll be able to dive back into your new marketing efforts. Learn to Handle Pressure and Juggle Multiple Projects On the flip side, once business picks up, you might find that you’re overwhelmed by your commitments.

Education will not; the world is full of educated derelicts. ” Many businesspeople maintain and continually update a list of goals they want to achieve, then work toward those goals every day. Others don’t have specific objectives but pursue their craft diligently every day. According to an article in Rochester Review (Summer 1995, p. 7), a study in the Journal of Personality and Social Psychology suggests that some people thrive on goals, while others don’t. Those who do “savor the challenge of striving to be at the top,” says psychologist Andrew J.

Do you have too much work to do? Delegate it. Don’t think you’re the only one who can do your work. You’d be surprised at what your co-workers can accomplish for you. I outsource everything but my core functions—in my case, research and writing. My secretary handles all routine tasks; I literally have not been to the post office in 10 years. When prospective clients call, another employee, my project manager, talks with them—freeing me to spend more time on the writing I get paid for. • Deep breathing.

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