Health Education and the Media II. Proceedings of the 2nd by D. S. Leathar, G. B. Hastings and K. O'Reilly (Eds.)

By D. S. Leathar, G. B. Hastings and K. O'Reilly (Eds.)

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Extra info for Health Education and the Media II. Proceedings of the 2nd International Conference Organized Jointly by the Scottish Health Education Group, Edinburgh and the Advertising Research Unit, Department of Marketing, University of Strathclyde, Edinburgh, 25–29

Sample text

The studio group represented both sexes, different ages, professional and social backgrounds etc, and they had all several common risk factors (ie they were all smokers). During the program the studio group received practical advice from the experts to gradually modify their health related behaviors. The development was continuously monitored, the experiences were discussed together and the various problems encountered were dealt with. The program leaders also spoke continuously through the camera to the viewers asking them to do the same as the studio group was asked to do and to compare their experiences with those of the studio group.

Educ. A. & L. Colley (1976) Br. J. Educ. PsychoL, 46, 149-154 Hvistendahl, J. K. H. (1983) Blocking and Types of Headings in Text: Effect on Recall and Retrieval. Paper presented at the annual meeting of the American Educ. J. L. Child ( 1 9 6 8 ) . / . App. , 52, 6, 4 4 0 4 4 6 Kintsch, W. S. M. Craik (eds) Levels of Processing in Human Memory, Lawrence Erlbaum Assoc. R. R. J. (1984) Amer. Ed. Res. , 21, 2, 323-339 Knüttel, G. H. & R. R. J. C. Wittrock (eds) Neuropsychological and Cognitive Processes in Reading, Academic Press Luckiesh, M.

Paper presented at the annual convention of the Association for Educational Comm. J. & P. L. (1977) A-V Comm. F. ( 1 9 4 8 ) 7 . App. B. (1977) J. Reading, 20, 242-252 cerned with the picture-text relationship (Brody, 1982). The principle of visual illustration is not so easy to state, other than 'If a picture is worth a thousand words . . use it! If not . . don't! Application In the design of health education materials, the principles of legibility, readability, comprehension, organisation, and visual illustration need to be applied to support the message which it is intended to communicate.

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