Latin Politics, Global Media by Elizabeth Fox, Silvio Waisbord

By Elizabeth Fox, Silvio Waisbord

The globalisation of media industries that started in the course of the Nineteen Eighties and Nineties happened even as many Latin American international locations have been constructing or returning to democratic types of govt. during this quantity of particularly commissioned essays, 13 famous media specialists learn how the intersection of globalisation and democratisation has remodeled media structures and regulations all through Latin the USA. Following an in depth assessment by way of editors Elizabeth Fox and Silvio Waisbord, the members examine the interplay of neighborhood politics and international media in person Latin American nations. a number of the concerns they talk about contain the privatisation and liberalisation of the media, the increase of media conglomerates, the effect of exchange agreements on media industries, the position of the country, the mediatisation of politics, the country of public tv, and the function of household and international forces. The participants handle those subject matters with quite a few theoretical methods, combining institutional, historic, financial, and criminal views.

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Also, the 1995 Cable Law initiated important changes in Brazilian pay television. By increasing foreign ownership to 49 percent the law shook off Brazil’s tradition of media protectionism and attracted the interest of global companies. Despite its small number of subscribers, trade analysts have repeatedly forecast a bright future for pay-TV in Brazil. The size of the population and amount of advertising investment make it the biggest and potentially most profitable market in the region. Latin America also has been affected by the worldwide phenomenon of global financial companies entering into media markets.

La Extraña Dama, for example, an Argentine-Italian soap opera, cost $160,000 per episode, a figure that exceeded the cost for typical domestic productions. , high-cost telenovelas, dramas, and documentaries) where production costs are unlikely to be recovered domestically. Finally, protectionist policies account for the increase in local productions in some countries. Governments rarely monitor and enforce quotas and other measures intended to nurture local production and protect domestic companies (Getino 1998).

From a small and marginal industry in the early 1980s, cable had become by the late 1990s one of the most dynamic media industries. 2 indicates, recent estimations conclude that there are more than 15 million cable-TV subscribers in the region, a small number compared to the wealthy industrialized countries, but 20 percent of the regional total of 81 million television households. 2 / Cable TV Households in Latin America and the Caribbean, 1998 Country Households Argentina Mexico Colombia Brazil Central America/Caribbean Chile Venezuela Others Total 5,096,000 2,351,000 2,235,000 1,745,000 1,218,000 906,000 536,000 1,064,000 15,151,000 Source: Los medios y mercados de latinoamérica, 1998 Cable television did not develop evenly across the region.

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